Wednesday 20 November 2013
For two weeks the Doctor has been posting pictures of himself on Twitter and Facebook visiting much-loved monuments including Caerleon Amphitheatre, Tretower Court, Castell Coch and Chepstow and Caerphilly castles, in a quest to find his missing TARDIS.
Cadw revealed the Doctor as Matt Smith lookalike Matt Elliot — a graphic designer from Bristol — in a 90-second video that shows him exploring Wales’s heritage. The video ends with the line ‘You don’t need a TARDIS to explore 6,000 years of history in Wales’.
John Griffiths, Minister for Culture of Sport, said: 'We’re always looking at new ways to bring Wales’s history to life and what better way to showcase the 6,000 years of stories that can be discovered at our sites than to use the world’s most famous time traveller?
'People have really engaged with the Doctor through Facebook and Twitter and it has been a great way to reach new audiences who may not have considered visiting a Cadw site before.'
The campaign has gained support from across the globe with Welsh celebrities Cerys Matthews, Scott Quinnell and Derek Brockway joining in the search and even helping the Doctor to learn Welsh on Twitter.
Over the two weeks, thousands of people have seen posts from the Doctor which featured him posing at Castell Coch and Neath Abbey — he even posted a picture fighting off gladiators from the National Roman Legion Museum in Caerleon.
Lookalike Matt Elliot, said: 'When I was asked by Cadw to support its campaign I thought it sounded like a great idea.
'I really enjoyed exploring the castles and monuments and it was brilliant to meet tourists from Hungary and Russia who thought I was the real Matt Smith!
'It has been fun seeing the response from people online and I hope people who have been following the posts go and explore the sites for themselves.'