Four families chosen as faces of time travel campaign

Monday 18 August 2014

Four families are fronting a Wales-wide advertising campaign for Cadw after winning a national competition.

  • The Hyde family

    The Hyde family

  • The Nelson family

    The Nelson family

  • The Rudkin family

    The Rudkin family

  • The Gurney family

    The Gurney family

The families, who represent four regions of Wales, were chosen by members of the public to become ambassadors for the Welsh Government’s historic environment service after entering a competition hosted through Cadw’s Facebook page.

The new ‘Faces of Cadw’ are the Hyde family from the south west, the Gurney family representing the north east, the Nelson family from the north west and the Rudkin family who will represent the south east.

Since winning the competition, each family has taken part in a professional photo shoot to capture stills that have been used to create a series of adverts that are appearing on huge roadside billboards, supermarkets and on public transport across the country.

Each family also won an iPad and free entry to Cadw’s sites for a year, as well as entry to selected events. 

As part of the competition, the families were asked to submit a picture and explain how they’d begin their time travel adventure at Cadw sites.

The Hyde family, from Carmarthen, were the winners of the south-west category.

Mum, Sarah said: “The kids just couldn’t believe it when they saw their faces up on billboards around town – they couldn’t wait to tell all their friends in school.”  

“We love visiting Cadw sites, Oxwich Castle is our favourite, so we will be making the most of our free entry this year.”

John Griffiths, Minister for Natural Resources, Culture and Sport said: “I would like to congratulate the four winning families who, I’m sure, will become wonderful ambassadors for Cadw.

“The aim of this campaign was to engage and encourage families to visit and enjoy historic monuments across Wales over the summer season and I hope other families will be inspired to follow in the footsteps of our winners and discover the rich heritage Wales has to offer.”