Visitor Research

Cadw commissioned visitor research during July and August 2013 at 29 of its staffed sites.

The objectives of the research were to collect information and measure changes to the visitor profile and visitor experience. The research focused
on the following:

  • Visitor profiles
  • Motivations to visit
  • Information sources
  • Visitor satisfaction
  • Attitudes and opinions
  • Value for money
  • Likelihood of returning
  • Potential improvements
  • Health and safety aspects
The full report is available to download from this page.