Cadw launches inspired campaign with 50,000 Lego bricks in one blockbuster video

Friday 27 February 2015

A time-lapse video that shows 50,000 Lego pieces rise from a worktable to create a Welsh castle has been released to launch our ‘Pack your Imagination’ campaign.


The campaign aims to encourage visitors to Welsh historic sites this spring, and to create models and artwork inspired by their own experience.

The model of Rhuddlan Castle,  featured in the video, took six weeks to create, was made with 50,000 Lego pieces and was constructed by retired Illinois doctor Bob Carney.

Cadw teamed up with the 72-year-old former dermatologist from Decatur, IL to create the Rhuddlan model, which was his 146th replica of a European castle made using only Lego elements.

While building the 6x6, 6 high construction, Mr Carney took around 2,500 images which have now been condensed into a short time-lapse film available on our YouTube channel.

Cadw has launched a competition as part of the campaign asking families to have a go at building their favourite castle, out of any material they like, and Mr Carney will judge entries and present prizes to winners when he visits Wales for the first time this May.

Cadw’s ‘Pack your Imagination’ campaign will also see educational Lego road shows take place at Caerphilly and Conwy castles on the 7,9 and 10 April, a series of how-to videos released on Cadw’s website and the creation of a Lego art exhibition which will tour Cadw sites across Wales.

Mini Lego models inspired by seven of Wales’s most iconic sites have also been created and are available for visitors to have a go at building on site. Instructions and guides are also available on Cadw’s website for families to play at home.

Ken Skates, Deputy Minister for Culture, Sport and Tourism, said: “Cadw sites have been a source of inspiration throughout the ages, and this video is yet another way of promoting our fascinating monuments to different audiences. The video created by Mr Carney is a must watch, and I hope people are inspired to create their own replicas following visits to Welsh monuments over the spring. Encouraging people to get involved in heritage in new ways will ensure Wales’s fascinating stories are kept alive and passed on to future generations.”

Mr Carney is currently creating a model of Caernarfon Castle which will use around 60,000 bricks. The model will be displayed at a Chicago Lego exhibition this summer.

Speaking about his love of Welsh history, Mr Carney said: “I’ve been interested in castles since I was a child. When I decided to start modelling castles using Lego in 1986, I started considering possible projects and the castles of Wales came to the top as the best in the world.”

This May, Mr Carney, and his wife Judy, will embark on a mammoth tour of the historic sites of Wales and England. They’ll travel more than 2,700 miles to visit 74 historic sites over just 23 days.

"When Judy and I enter Wales I am going to feel like a child in a candy store with a pocket full of change. There are so many wonderful castles in Wales, every place we visit is going to be a new thrill.” Mr Carney said.

“Cadw’s marketing campaign will support Visit Wales’s ‘Have you Packed for Wales’ campaign, which launched in Wales and across the UK on 1 March. To find out more about Cadw’s ‘spring campaign, to submit your creations and to find out more about the Lego road shows, visit the 'Pack your Imagination' section of this website.