We carry out visitor research triennially at our castles, abbeys, ironworks and historical sites all over Wales.
This is an opportunity for our visitors to provide valuable feedback on their experiences at Cadw monuments. The research helps us to continually improve our customer service provision: highlighting areas where we are delivering on our commitments; providing opportunities to engage with our teams on areas we need to address and ensuring Wales’s historic environment is accessible and inclusive to all.
The surveys focus on a number of different aspects, including:
- Visitor profiles
- Visitor experience
- Satisfaction of the visit
- Likelihood of returning
- Potential improvements
- Health and safety
The visitor research that Cadw undertakes contributes to the wider pool of research which is carried out by Welsh Government. Information such as visits to tourism attractions and locations of day-visits by tourists across Wales is available on the Statistics and Research Tourism section of the Welsh Government website: